The demographic audience for Lake Sonoma Winery brand was male, sophisticated, and in their mid thirties. Shirin Raban collaborated with creative director of Korbel Media, Aaron Heck, to make this new branding. Editorial designs were taken as point of inspiration. A variety of unusual materials such as silk paper, cedar wood, rough and textured paper were introduced in the idea process. The final labels were printed in Australia, using a matte paper surface to simulate a combination of scratched foil and matter surfaces that looked as if they had been painted over by an orange brush stroke that turning the silver foil into gold. Integrated branding included identity design and advertising.