Flavors and content was altered based on research on local product availability and research on superfood properties and health benefits.
Research of retail shelf and other sources for current styles, package function + materials
Product Name brainstorm included concepts of: to the point, happy, childish, fun, organic, truthful, naked, bare, honest, simple, animé, agile, fast moving, outside the box, moral values, peace, personable…
Consumer Base: Concepts:
Male + Female Simple + Clean + Clear + Fun
Primary Age Group 6-18 Rugged "On the Go"
Secondary Age Group 18-35 Smart/Hip + Easy to Use
Pack + Store
Packaging sketches were based on shelf and inspiration research as well as function, and manufacturer material and die-line availability.
Single Serve: Multipack:
Individual + Single Serving + Stand Alone 4 pk - 8 pk - 12 pk Single Servings
Fit in Auto Drink Holders Large/Family Standard Size for Low Price
Portion Size Package 6 to 16 oz size range
Color scheme reseach based on children's fashions and whimsical illustrations and designs