![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/d2f18c10-85d0-4c39-85ba-b9c00fbbf314_rw_1200.jpg?h=008a4e1244bb9ff28702cdd4f527a734)
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/bab412b6-d56f-4b98-8380-9b52b9791c68_rw_1200.jpg?h=e6534388ce409d1af025b76bf5904eeb)
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/a4e17c9a-ddf9-453c-bb4a-01de9847aa7f_rw_1200.jpg?h=bef4180ad800e7705bac52c4c6f7476e)
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/9ff5883d-14bf-43fe-b6ac-d2398155a29e_rw_1200.jpg?h=76ce8ad315a5659b160a447d5b857cf8)
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/2054b571-8519-4fa0-8fcb-1ae66bfb1e5a_rw_1200.jpg?h=e745acf545978a33b4ce8186a76f99a0)
Product Development:
Flavors and content was altered based on research on local product availability and research on superfood properties and health benefits.
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/936a543c-6b9e-45d1-9b74-13f00ffcc7e6_rw_1200.jpg?h=276378aabd003e1a04351cbe1f32905c)
Package Development:
Research of retail shelf and other sources for current styles, package function + materials
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/0641bae4-2d6a-4992-a569-21006a0a9e95_rw_1200.jpg?h=8b8f83e6d85e498983619fc68252ff6c)
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/d6468690-cd6b-49e6-8b66-2bb744af19b6_rw_1200.jpg?h=c35799dbc21c2cce0d7755a1d230e4f4)
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/b00144de-87b2-40d2-8ffa-1cf4309cb437_rw_1200.jpg?h=b2be4566043d4a5d6ebb537a066e3d43)
Product Name brainstorm included concepts of: to the point, happy, childish, fun, organic, truthful, naked, bare, honest, simple, animé, agile, fast moving, outside the box, moral values, peace, personable…
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/62f9c4f5-6441-4548-a9b0-f7cfb54e3523_rw_1200.jpg?h=8281f12c79c15380b8c8214d0f90d0fd)
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/3da43679-6913-4b44-945b-7e8ee812edd4_rw_1200.jpg?h=b8a1686c3144e673b29564a836206894)
Consumer Base: Concepts:
Male + Female Simple + Clean + Clear + Fun
Primary Age Group 6-18 Rugged "On the Go"
Secondary Age Group 18-35 Smart/Hip + Easy to Use
Pack + Store
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/e9dd3afd-866e-4689-9d17-46c818d7bd25_rw_1200.jpg?h=8896323ad1bf6fa922dfd7cec2eab229)
Packaging sketches were based on shelf and inspiration research as well as function, and manufacturer material and die-line availability.
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/4c074b2f-0bd0-4f4b-ad04-0aa1819cc373_rw_1200.jpg?h=807840556f3c9c6440867542b4f2e70b)
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/98e08abb-32f1-4241-b334-991099296850_rw_1200.jpg?h=c9d590f84c3e6d07a3e22c88271e17c3)
Single Serve: Multipack:
Individual + Single Serving + Stand Alone 4 pk - 8 pk - 12 pk Single Servings
Fit in Auto Drink Holders Large/Family Standard Size for Low Price
Portion Size Package 6 to 16 oz size range
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/bde09a98-a1bd-489d-8af8-1cda91d050f5_rw_1200.jpg?h=12cea645266251db1747b16347af0c6c)
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/e69c89fc-906e-4e71-8065-91915ffd4201_rw_1200.jpg?h=97ffec6e5b7bc37a617e5d71eab1febd)
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/8421bb06-107f-4217-9287-9b770d78f127_rw_1200.jpg?h=97e71177319cc58617e53b105742f35d)
Color scheme reseach based on children's fashions and whimsical illustrations and designs
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/6f36b59f-611d-405e-944f-0a5a30492cf7_rw_1200.jpg?h=abf55b86d5cdc6aaae2570752fa617ee)
![](https://cdn.myportfolio.com/7f145b5e7c81d2b772990402a0220663/48570d2e-fba8-4581-a13d-babd5fdc37ca_rw_1200.jpg?h=b191c3b3583b1c818e9456b5b040611b)